NJ.com attracts active consumers.
Audience Metrics
- NJ.com has 5.6 million unique visitors each month1
Demographics
- NJ.com visitors are upscale, educated and affluent
Consumer Purchasing Behavior
Consumers actively use our Web sites in a variety of ways
Using Classifieds
- Jobs: 47% of NJ.com visitors visit web classified job sites regularly/occasionally.2
- Autos: 21% of NJ.com visitors plan to buy a car/van/truck or SUV in the next 12 months.2
- Real Estate: Over 120,000 NJ.com visitors plan to buy a new home during the next 2 years.2
Sources:
1Omniture Sitecatalyst, October 2009
2The Media Audit, Jun-Jul 2008/Nov-Jan 2009, Base: New Jersey Fourteen-County Area (Bergen, Essex, Hudson, Middlesex, Monmouth, Morris, Passaic, Somerset, Union) adults 18+, past 30 days
