MLive.com attracts active consumers.
Audience Metrics
- MLive.com has 2.9 million unique visitors each month.1
Demographics
- MLive.com visitors are upscale, educated, and affluent.
Consumer Purchasing Behavior
Consumers actively use our websites in a variety of ways.
Using Classifieds
- Jobs: MLive.com reaches 44% of adults who visit job sites.2
- Autos: MLive.com reaches 42% of adults who plan to buy a vehicle in the next year.2
- Real Estate: MLive.com reaches 38% of adults who plan to buy a home in the next 2 years.2
Sources:
1comScore Hybrid Media Metrix, November 2010
2Based on a three-market average rating for Flint, Detroit, and Grand Rapids. The Media Audit, April-May 2010, Base: Grand Rapids DMA adults age 18+, past 30 days; The Media Audit, May-July 2010, Base: Flint Thirteen-County (Bay, Genesee, Midland, Saginaw, Arenac, Gladwin, Gratiot, Huron, Iosco, Isabella, Ogemaw, Shiawassee, Tuscola) adults age 18+, past 30 days; The Media Audit, Nov'09-Jan'10/Jun-Jul'10, Base: Detroit (Lapeer, Livingston, Macomb, Monroe, Oakland, St. Clair, Wayne) adults age 18+, past 30 days
