al.com attracts active consumers.
Audience Metrics
- al.com has 2.9 million unique visitors each month.1
Demographics
- al.com visitors are upscale, educated, and affluent.
Consumer Purchasing Behavior
Consumers actively use our websites in a variety of ways.
Using Classifieds
- Jobs: al.com reaches 78% of adults who visit job sites.2
- Autos: al.com reaches nearly 55% of adults who plan to buy a vehicle in the next year.2
- Real Estate: al.com reaches nearly 65% of adults who plan to buy a home in the next 2 years.2
Sources:
1comScore Hybrid Media Metrix, November 2010
2The Media Audit, April-May 2010, Base: Birmingham Area Adults 18+ past 30 days

